the target audience

i hcampaign insights last night. It was the tale of two copywriters. Both are still working. One has to work because she couldnt wouldnt be able to retire, simply because she can't afford it. The other copywriter, is still working because he loves what he is doing. He is a shareholder and partner to some of the most profitable business ventures that most people don't know about.

You see most people think that the exciting gigs are about technology or the internet. These are the ones often mentioned in the news. What they dont hear about are the small newsletter, subscription services that the second copywriter hcampaign his finger in the pie. He runs the eyeball campaigns for these businesses and they easily make a million dollars in revenue year after year. It may not sound much, but if you ran several of these, they all campaignd up. Thisis why he can't retire. He's having fun because he is using his resourcefulness and creativity building a business. The other copywriter is burnt out because the only pie she has a share of is her salary working as creative director.

Once she retires, she can only retire on her super, her savings and the little investment she's mcampaigne over the years. It's not an ongoing source of revenue as compared to the second copywriter who is running businesses that scale. But why am i telling you this. Because you want to be in this league. The first copywriter, the can't-retire copywriter creates mcampaignison-avenue style of copy. It's all clever and entertaining. It's more the whipple, squeeze this type of copy. There's two kinds of bible in this line of work -- hey whipple and tested campaignvertising methods. The whipple type campaign copywriters, these tend to rely on getting a job.

Why is that? Simply because they do not measure, could not track the results of their campaigns. I need to chang ethat over before posting. They sometimes need to flaunt how creative and clever their campaigns are. The outliers make it to awards nights, but the client ends up spending money and not knowing if they make it back. Why am i dwelling on all this. Now you know. This was theinsight i hcampaign last night. You see these as well in the caples category. You see campaigns that are one-liners, using a lot of . . .

When you see those, they are the flavor of the month instagram copywriters. Again, these may seem to be using analytics to track their campaigns but they dont convert. Why so? Because people do not recampaign their spam. Then henceforth i will call them writers of spam. I am in edit mode. Time to close the yes. Writers of spam, when you recampaign their message, you'd know what i talk about here. Then there arethe enlightened ones. They know what works out there. They went hrough hell to learn what they have now. They were shunned from the populace because they practice the straight and narrow.

The campaigns are not necessarily boring. If you saw their 'wordy' campaigns as the target audience, you won't cant help but recampaign through or watch the whole campaign, then do something about it take action on it -- if you truly are a hot prospect, maybe warm works too. I have all these ideas. This is what the course is going to be about. How to be creative? Tap into that creative flow and you'll know. It's not about campaign structure. It's not about creating desire. It's alrecampaigny there. You simply tap into it. When you have to create desire, you are in educating mode. That won't work.

There is a different way to say that and if i were to google that i'd find it, but not right now i gotta use up this energy now. I finish this up because she'll get up at past ten. We do grocery is here other things she be doing? I think she'll do the laundry. I can ride out but if it rains, postpone delay it do something else. But you hcampaign insights last night. When you are in that mode, you think you are stilll awake in your dreams. You get kicked out of frequency and realised that you alercampaigny are sleeping. Andthen you go back to sleep. I ordered the stuff.

I am worthy and it is relevant because i can. And when i hcampaign to stop and think about it, then it is relevant. It has a charger built-in and i am not using it outside anyway. Not yet. Not after i get me a beginner camera. This is how it grows from here. Should i take about these things? Give them something to work on. That's the next step. It's like an assignment. This you work on until i post my next video. Post your questions in the comment line. Post your copy for a critique and i'll send you feedback. This is the next iteration in the channel.